The Position

Lori is seeking an entrepreneurial, motivated Channel Marketing Manager to lead all partner and client marketing efforts, demand generation programs, and product and brand initiatives to grow B2B relationships as a marketplace that connects cargo to transport. This includes channel-focused campaigns to maximize revenue growth, working with Tech, Product, Product Ops, and Product Marketing teams.

Responsibilities

  • Lead sales related campaigns & programs to promote Lori tech, finance, and insurance products with Cargo owners and Transporters.

  • Develop sales enablement tools for commercial teams to conduct outreach, from collateral & case studies to scripts, emails, and talking points tailored to priority market segments.

  • Engage strategic marketing partners to develop and execute campaigns that build the profile of and awareness for Lori in key markets.

  • Generate customer Insights that support product development and sales efforts.

  • Own marketing qualified leads pipeline, prioritizing key audiences in key locations.

Requirements

  • Record of delivering results for sales orgs

  • 5+ years in a marketing leadership position

  • Bachelor’s degree in English, creative writing, marketing strategy or any other related field

  • Excellent English verbal and written skills

  • Strong understanding of technology systems (apps. smartphones, Excel etc)

  • Strong capacity for prioritization

Preferred Experience

  • Experience with B2B brands managing complex service delivery through technology

  • Project planning work with timelines & budgets

Qualified applicants are invited to email their CV to Lori HR at: Careers @lorisystems.com